Marketing Blog

Comprehensive Guide to Planning and Executing a Successful Social Media Marketing Campaign for Small Businesses

BlogBy lmsguru July 11, 2023

Comprehensive Guide to Planning and Executing a Successful Social Media Marketing Campaign for Small Businesses Successful social media marketing campaigns are pivotal to driving brand awareness, engagement, and conversions for small businesses. However, an effective campaign requires a careful planning and execution strategy. Here’s a comprehensive guide to help you navigate this process. Step 1:…

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The Importance of Marketing Your Small Business Online: Harnessing the Power of the Digital Age

BlogBy lmsguru July 5, 2023

The Importance of Marketing Your Small Business Online: Harnessing the Power of the Digital Age In today’s interconnected world, where virtually every aspect of our lives is influenced by the internet, the significance of online marketing for small businesses cannot be overstated. As traditional marketing methods become less effective and cost-prohibitive, digital marketing emerges as…

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11 Tricks to Use When Displaying Your Prices to Increase Sales

BlogBy lmsguru June 28, 2023

11 Tricks to Use When Displaying Your Prices to Increase Sales The prices you establish for your products and services significantly impact your competitiveness, profitability, and, ultimately, your success. If you charge too little, you won’t make enough money to cover production costs and overhead such as rent and insurance. If you charge too much,…

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20 Email Marketing Incentives to Slot into Your Content Calendar

BlogBy lmsguru June 21, 2023

20 Email Marketing Incentives to Slot into Your Content Calendar As the challenge of capturing subscribers’ attention continues, email marketers are increasingly turning to incentives as a powerful way to increase engagement and build customer loyalty. This guide covers 20 different types of incentives that are known to increase email engagement and strengthen customer loyalty.…

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How to Get More (Real) Instagram Followers

BlogBy lmsguru June 14, 2023

How to Get More (Real) Instagram Followers Approximately 1.4 billion people use Instagram monthly, with over 500 million people posting on social media. It’s an important place if you are trying to develop your online presence or have a business to promote. Followers and likes are the hard currency on Instagram; having as many possible…

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How to Create Engaging Short-Form Videos for Your Brand

BlogBy lmsguru June 7, 2023

How to Create Engaging Short-Form Videos for Your Brand Short-form videos have become an essential means for brands to effectively communicate their message and reach their intended audience in the fast-paced digital world. With social media platforms such as Instagram, TikTok, and Facebook constantly evolving, it has become essential for brands to adapt their content…

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Agile Marketing - A Framework for Delivering Customer Value in a Rapidly | Guello Marketing

Agile Marketing: A Framework for Delivering Customer Value in a Rapidly Changing Environment

BlogBy lmsguru May 24, 2023

Agile Marketing: A Framework for Delivering Customer Value in a Rapidly Changing Environment These days, it’s all about keeping up with the ever-changing business landscape if you want your company to thrive. Being able to quickly adjust and navigate new challenges is key to staying ahead of the competition. In other words, it’s all about…

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5 Powerful Ways to Make Your Facebook Posts More Engaging

BlogBy lmsguru May 17, 2023

5 Powerful Ways to Make Your Facebook Posts More Engaging Social media has become a powerful tool for marketing and communication. Facebook is one of the most widely used social media platforms, with over 2.96 billion active monthly users. It offers businesses a unique opportunity to connect with their target audience and drive engagement. However,…

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Improve Email Marketing Results Using the Six Cs of Content Clarity

BlogBy lmsguru May 10, 2023

Improve Email Marketing Results Using the Six Cs of Content Clarity Clear messaging is essential to stand out among countless marketing emails competing for consumers’ attention. According to a recent report, clear email marketing messages have a 17 percent higher click-through rate than confusing ones. This is where the six Cs of clarity come in,…

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The Rise of Influencer Marketing: How to Partner with the Right Person for Your Brand

BlogBy lmsguru May 3, 2023

The Rise of Influencer Marketing: How to Partner with the Right Person for Your Brand In today’s digital age, traditional marketing strategies are no longer enough to attract and retain customers. Consumers have become more discerning than ever before, and they demand authenticity and transparency from the brands they support. These days, businesses are using…

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