10 Tips to Write Effective B2B Customer Case Studies | Guello Marketing

10 Tips to Write Effective B2B Customer Case Studies

10 Tips to Write Effective B2B Customer Case Studies A well-written case study can be a valuable sales aid, especially in B2B (business-to-business) sectors. Case studies provide third-party validation and allow prospects to understand the benefits of a product or service in real-life scenarios. However, customer case studies can make a tedious read if not…

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How to Organically Grow Your Instagram Account | Guello Marketing

How to Organically Grow Your Instagram Account

How to Organically Grow Your Instagram Account For many brands, Instagram has grown to become the foundation of their social media presence. Instagram has surpassed Twitter when it comes to sending traffic to landing pages, building trust, and creating audience engagement. However, as with all social media, it takes time to grow your account, and…

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8 Steps to an Effective Sales Letter | Guello Marketing

8 Steps to an Effective Sales Letter

8 Steps to an Effective Sales Letter Writing copy that converts is an essential skill that all marketers should have. For anyone running their own online business, this is a skill that many never develop, which can lead to two different outcomes: they either have to spend extra money outsourcing to a good copywriter, or…

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3 Ways You're Compromising Your Customers Trust | Guello Marketing

3 Ways You’re Compromising Your Customers’ Trust

3 Ways You’re Compromising Your Customers’ Trust Businesses are in a relationship with their customers. Some of these relationships will be short-term, but hopefully others will be long-term. Even if you’re only acting as an affiliate for another company, you must have a relationship with people to move that product or service. If you fail…

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