10 Common Email Accessibility Mistakes to Avoid | Guello Marketing

10 Common Email Accessibility Mistakes to Avoid

10 Common Email Accessibility Mistakes to Avoid According to the World Health Organization, more than one billion people across the globe live with some type of disability. That’s 15 percent, or roughly one in seven people. Due to a rise in chronic health conditions and population aging, the number of people experiencing disability is also…

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10 Steps to A Successful SMS Marketing Campaign | Guello Marketing

10 Steps to A Successful SMS Marketing Campaign

10 Steps to A Successful SMS Marketing Campaign Short Message Service (SMS) marketing is more effective than you might have thought. Sure, this method of reaching a target audience has been abused by some organizations. After all, who hasn’t occasionally received unwanted spam text messages from advertisers? But then, the same can be said about…

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A Small Business Guide to Local Email Marketing | Guello Marketing

A Small Business Guide to Local Email Marketing

A Small Business Guide to Local Email Marketing Email marketing is one of the most cost-effective ways for any small business to connect with local customers. As larger companies scramble to personalize their emails, small businesses naturally benefit from their local knowledge and experience. What’s more, an increasing number of consumers prefer to shop locally.…

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10 Twitter Marketing Tips for Small Businesses | Guello Marketing

10 Twitter Marketing Tips for Small Businesses

10 Twitter Marketing Tips for Small Businesses Social media is a powerful marketing tool, and you don’t need a budget the size of a small country to launch a social media marketing campaign. Indeed, the primary purpose of social media is to distribute user-generated content. So, a small business can leverage this powerful medium for…

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