Build Your Community with Contests | Guello Marketing

Build Your Community with Contests

Build Your Community with Contests Who doesn’t appreciate freebies? And what could be more enjoyable than competing for and winning free stuff? People enjoy competing and winning freebies; it appears to be ingrained in our DNA. Because of these factors, social media contests are extremely popular in the digital world. Many businesses, from local mom…

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10 Effective Ways to Motivate Your Staff | Guello Marketing

10 Effective Ways to Motivate Your Staff

10 Effective Ways to Motivate Your Staff Your employees are important to your business. They should feel motivated and inspired by what they do there each day. Motivation sharpens that drive and increases performance. It might not always be easy to get that spark going, but there are several things you can do to encourage…

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5 Ways to Improve Workplace Communication | Guello Marketing

5 Ways to Improve Workplace Communication

5 Ways to Improve Workplace Communication Workplace communication is crucial to the success of any company or organization. Research shows that companies who emphasize communication and have programs that foster it are 3.5 times more likely to compete favorably against competitors. Employees need to know what’s happening in their company, and business owners need to…

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Email Engagement - Five Key Metrics Every Small Business Should Monitor Closely | Guello Marketing

Email Engagement: Five Key Metrics Every Small Business Should Monitor Closely

Email Engagement: Five Key Metrics Every Small Business Should Monitor Closely For any small business, email marketing is still one of the best ways to build long-term customer relationships and accelerate growth. Unfortunately, many small businesses don’t pay enough attention to email engagement metrics, which ultimately undermines results. Keeping track of engagement metrics is key…

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5 Steps to Building Customer Loyalty Online | Guello Marketing

5 Steps to Building Customer Loyalty Online

5 Steps to Building Customer Loyalty Online Customers who are repeat buyers spend more money and are more loyal than first-time buyers. But many small businesses don’t realize that building customer loyalty is not just about the customer but also the business. If you’re a business owner, you probably have a few loyal customers. They…

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