5 Steps to Building Customer Loyalty Online | Guello Marketing

5 Steps to Building Customer Loyalty Online

5 Steps to Building Customer Loyalty Online Customers who are repeat buyers spend more money and are more loyal than first-time buyers. But many small businesses don’t realize that building customer loyalty is not just about the customer but also the business. If you’re a business owner, you probably have a few loyal customers. They…

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7 Ways to Tell Whether Your Content Marketing is Working | Guello Marketing

7 Ways to Tell Whether Your Content Marketing is Working

7 Ways to Tell Whether Your Content Marketing is Working So, you’ve decided to embark on a content marketing strategy. You’re creating and distributing relevant and valuable content to attract, acquire, and engage an audience. This is a fantastic first step. Content marketing increases brand awareness, improves SEO, generates leads, and more. But it can…

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10 Tips to Write Compelling Marketing Emails | Guello Marketing

10 Tips to Write Compelling Marketing Emails

10 Tips to Write Compelling Marketing Emails Are you unhappy with the results of your last email marketing campaign? Was the product perfect, the price spot on, and your audience the ideal target for such an offer? In that case, the most likely reason your emails didn’t achieve the desired results is that the wording…

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10 Tips to Write Effective B2B Customer Case Studies | Guello Marketing

10 Tips to Write Effective B2B Customer Case Studies

10 Tips to Write Effective B2B Customer Case Studies A well-written case study can be a valuable sales aid, especially in B2B (business-to-business) sectors. Case studies provide third-party validation and allow prospects to understand the benefits of a product or service in real-life scenarios. However, customer case studies can make a tedious read if not…

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