In years past, consumers would pull out the phone book to find a local business.  Today, consumers use the internet.  For business owners, this causes challenges as well as opportunities.

For example, suppose you wanted to find a place to eat. If you’re like most people, you’ll start by searching on Google or Yep. You may use a more niche directory like MerchantCircle.

Or maybe you’re on the go, so you search for local eateries on your mobile phone or enter a search for nearby restaurants in your Garmin® GPS system. When you arrive you check-in on foursquare to see if there are any loyalty specials.


Or put another way, what would it mean to your business if every prospective customer could easily find information about your business, no matter how they were searching?

Our Local Search Optimization (LSO) Programs do just that…help you be found by potential customers, resulting in higher sales!

LSO is the smart, fast, and cost-effective way to grow your business by making sure a potential customer can easily find you.

First, we hand submit your business details to dozens of online directories, including the major search engines: Google, Yelp, and Bing. Then we optimize your listings on an ongoing quarterly basis, making sure that your details are always up to date.


Consumers today utilize online search tools in order to find and evaluate businesses. This includes searches being done on mobile devices and GPS systems.  With our LSO services, a consumer will easily find your business ahead of your competition.  In addition, your business listings will be detailed, providing potential customers with the necessary information they need to entice them to become a customer.

There are a good number of businesses that can help you get listed. So why should you choose Guello Marketing?

Immediate Listings

There are many companies who claim they will list your business on all the major directories.  The problem is that most of them will only directly submit to the three or four major directories, and then count on the trickle-down permeation to all the other smaller directories.  Why is this bad?  It could literally take months for your business to finally show up.  Who wants to wait that long?

Our in-house team manually lists your business on dozens of directories.  We don’t outsource this important task because quality control is so important.  In addition, we help with the validation process required by many of the prominent directories. The result?  Your business is listed in a matter of days instead of months.

Only Approved Approaches

You’ve probably seen the claims by online marketing firms “Page 1 of Google in 30 Days!”
Truth is – these claims are bogus – or at the least extremely misleading.  Getting to the top of Google search long-term means following the rules and doing things right.  Imagine being blacklisted by Google for breaking their policies!

We are well versed in Google’s requirements and guidelines, and make sure that we move your business up the search results chart as quickly as possible, but in the right way.  We want you to be at the top for a very long time, because that is where potential customers will find you, instead of your competition.

Competitive Analysis

We utilize cutting-edge software to analyze your top-ranking competition. We identify other online listing sources that they are on and submit your business as well. In addition, we’ll source additional, profitable categories for your business. For example, a restaurant would benefit from being listed in categories such as “Catering” and a florist can benefit from being found when someone searches “Wedding Flowers”.

Keep Your Listing In-Sync

On average, 6% of business listings change each month. There are many causes; businesses open, close, move, offer new specials, launch new products, hire new employees, change their hours, and more.

Every time you make a change, you need to update your listing on every directory.  Do you have the time to do this?  No worries – we take care of all updates for you.

Full Listing Optimization

Each online directory is unique, and the information they allow you to share about your business varies.

We optimize your listings by utilizing every possible data field above and beyond the basic information like business name, address, phone number and web address.  We make sure your business is listed in as many relevant categories as possible. If a directory allows enhanced information like photos, descriptions, hours, special offers or videos, we make sure your listings are 100% complete.

Keeping it In-House

Our in-house team lists your business on dozens of directories.  We don’t outsource this important task because quality control is so important.  In addition, we help with the validation process required by many of the prominent directories.

What is Local Search Optimization (LSO)?

LSO is the process of submitting and modifying your business listing on local online directories. When done correctly, this results in higher search engine rankings on the major sites such as Google. In addition, when a consumer is utilizing a local directory, not only will they find your business, but important details about your business will be included in the listing. Overall, the main result is increased sales for your business, as potential customers can more easily find your business online.

How can LSO help my business?

Consumer habits have changed, and these days most people will perform an online search when looking for a product or service. In the old days, it was critical for your business to be listed in the Phone Book Yellow pages. Today, online directories have taken the place of the printed phone books. If your business isn’t properly listed on the local directories, then it is very hard for potential customers to find your business. Instead, they’ll find your competition.

Why should I choose Guello Marketing to manage my online presence?

The straight answer is because we specialize in local online optimization.  We understand the necessary steps that need to be followed in order to help your business be easily found by potential customers.  We keep up with all the frequent algorithm changes, new directories and optimization practices.  While you can do most of the techniques yourself, we’d pose these two questions: Do you really have the time to properly do this yourself?  Is that the wisest use of your time?  Our optimization programs are affordable and effective.  Best of all, they allow you to focus on more important things, and at the same time help your potential customers easily find you.

How can I get my LSO campaign started

It’s as simple as giving us a call. We will gladly walk you through the process.

What if I have questions about my LSO program?

We have a customer support team that is available to answer your calls. During our off hours feel free to send us an email and we will respond to you the next business day.

What factors impact my ranking?

There are several factors that impact your rankings. They are the proper inclusion of photos, videos, online offers and customer reviews, proper category listing, complete business listings and citations. Citations are the mention or listing of your business on other online directories, websites or articles. Our optimization services focus on all these factors, helping your business improve its ranking results.

What information do you need for my listings?

In order to properly list your business we will need you to provide key information. To simplify the process, we will provide you with a personalized online form that allows you to easily provide the necessary data, such as your business description, your website URL, email address, business phone and fax numbers, hours of operation, business categories, method of payments accepted, and specific services or products you provide. In addition, we’ll need any photos or videos that you want to have associated with your listings as well as information for an online offer for those directories that provide this option.

How long will it take to see results?

Typically you will start seeing results within the 2nd month (longer if in a very competitive market) of your local optimization campaign, but we aim on delivering results the first month you start your campaign.

Do I really need to do Local Optimization for a few months?

Local Optimization is not a one-time investment; rather it is an on-going campaign. Changes in Search Engine algorithms require frequent changes in your business listings. It is important for your business to be listed on all new and emerging online directories. Rankings are affected by the frequent updating of information associated with your business listings. While it takes a concerted effort to improve your rankings, it takes just as much work, if not more, to keep you there.

My business doesn't have a brick and mortar location. Should it be listed in these directories?

Absolutely! Consider these online directories as today’s phone book. Most consumers will perform an online search when looking for a service provider. Making sure you are easily found by these potential customers, and then making sure that your listings are optimized can dramatically impact your sales!

Do you guarantee my business will be ranked number 1 on all search engines?

No, and don’t believe anyone that says that they can. We follow only industry accepted processes to optimize your business listings. Many companies that guarantee this type of results perform shady practices known as “Black Hat”. If your business is determined to be practicing these approaches, you can be permanently banned from Google. The risks are just too great to utilize these approaches. Imagine consumers not being able to find you anywhere on Google!

In addition, search engines are constantly making changes to their search algorithms, meaning that it takes constant work to gain and maintain ranking positions.

Don't Wait!

Contact Us Today!

If you’re interested in beginning Local Optimization for your business, please contact us today!