The competition to be seen online is fierce, which is a good reason for adding pay-per-click (PPC) advertising to your marketing mix. Along with search engine optimization, PPC will get you more real estate in front of people searching for your products or services. It’s actually a no-brainer because if you aren’t on the results page, your competition surely will be.

Here is a list of benefits for PPC advertising, showing that the benefits outweigh the risks.

  • PPC only costs when someone clicks. It’s like paying for the slot machine only when you hit the jackpot.  How convenient is that!  Know exactly where your money is going as compared to traditional print advertising where you can only hope your target market will engage with your ad.
  • Reach your target market with the best ad at the right time. You can pick a specific time and place to show a specific ad to your target market. Location targeting and delivery options make it possible for you to “date” your prospect on the best terms, even sending specific messages to your target consumer at prime time when they are close by.  Just think of all the possibilities.
  • Control costs with a set budget. Set a cap on how much you spend per day, week, or month. The flexibility allows you to spend more when a campaign is working especially well, or cut back if you need to.  You sleep better at night knowing you are in control.
  • See fast results. Getting found in the organic search results is imperative for your business, but it’s also more of a marathon race.  PPC is a sprint in comparison, getting you fast results so you can see traffic and conversions the same day.  You want to be in both races for optimal growth.
  • PPC makes you smarter. A smarter marketer that is. You can learn which keywords and landing pages work the best with PPC advertising because it allows you to test the waters with new products or offerings.  Using PPC results to inform your other marketing channels gets you on a proven track instead of using guesswork.

Feeling excited yet? But there’s one caution.  PPC is a great way to drive traffic online, but it’s not easy.  You need a thorough understanding of the advertising platforms, rules and guidelines, as well as creativity and marketing sense.  That’s where we come in.

Our PPC Management staff is Google Certified, assuring you have trained experts getting you the highest ROI possible.  If you want someone pitching your ads like Walter Johnson pitched baseballs, then call (810) 373-5165 today for a free consultation.

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