Why Every Small Business Needs a Website In today’s digitally driven world, the internet serves as the lifeblood of businesses, connecting them with potential customers on a global scale. Small businesses, in particular, have much to gain from establishing a strong online presence. In this article, we’ll explore the compelling reasons why every small business…
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The Importance of Evaluating Your Marketing Plan Each Year In the dynamic world of marketing, the only constant is change. Consumer behaviors, market trends, and technological advancements evolve at a rapid pace. As a marketing manager responsible for creating websites and social media content for small to medium-sized businesses, you understand that success hinges on…
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How to Successfully Use TikTok to Market Your Local Business In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for small to medium-sized businesses. With its explosive growth and immense user base, TikTok has emerged as a powerful platform for reaching a wide audience. In this article, we will explore…
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Email Marketing Metrics That Every Small Business Owner Should Know Email marketing remains one of the most cost-effective strategies for small businesses looking to engage and retain customers. But to get the full impact, closely tracking key email metrics is essential. Monitoring open rates, clickthrough rates, conversion rates, and other metrics allows you to optimize…
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10 Ways to Encourage Customer Reviews In today’s digital age, the success of a business often hinges on its online reputation. Customer reviews play a pivotal role in shaping this reputation, making them a cornerstone of modern marketing strategies. As a marketing manager working with small to medium-sized businesses, you’re well aware that customer reviews…
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How to Support and Retain Neurodivergent Employees – A Guide for Small Business Leaders Supporting neurodiversity is an increasingly essential component of building an inclusive, ethical workplace culture. Neurodivergent refers to employees who think and process information differently due to conditions like autism, ADHD, dyslexia and more. These workers brin g immense value through their…
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The Art of Personalization – Harnessing Automation for Tailored Customer Experiences In today’s ever-evolving business landscape, connecting with customers on a personal level has become a game-changer. Gone are the days of generic marketing messages that fail to appeal to people. Customers now expect tailored experiences that cater to their unique needs and preferences. But…
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How to Build a Small Business Email List People Actually Want to Be On If your small business isn’t leveraging email marketing, you’re missing out on huge marketing potential. Building a list of engaged subscribers who want to hear from you allows for personalized, conversion-focused communication. It can have a major impact on your business.…
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The Importance of Having a Strong Online Presence for Your Local Business In an age dominated by the endless scrolling of social media feeds and the incessant clicking of e-commerce sites, one may ask: how important is it for a local business to establish a strong online presence? Well, imagine the internet as a bustling…
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The Complete Guide to Inclusive Marketing: 10 Tips for Creating Campaigns That Celebrate Diversity Inclusive marketing matters today more than ever before. It’s essential for effectively connecting with diverse target audiences and building brand loyalty. Marketing that excludes or stereotypes any potential customers can alienate underrepresented groups leading to missed growth opportunities. This guide outlines…
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