Instagram has evolved from being a simple, photo-sharing platform into an efficient content marketing tool. It’s constantly helping brands to reach their target audience and increase sales. The social platform has more than 800 million monthly active users and over 25 million business accounts. Also, around 60 percent of online adult users are enjoying…
Details
The holidays mark the time when people are most willing to spend money on things. Savvy business owners know how to take advantage of this time of the year. Marketing strategies come aplenty for those who know what they’re doing. But for first-time entrepreneurs, coming up with a marketing strategy during the holidays can be…
Details
Social media has greatly impacted the relationship between businesses and consumers in many ways. With the rapid increase in users, social media has allowed for companies to be able to connect with consumers in a more personal way. It has also allowed for companies to advertise a wider audience of people. With the recent growth…
Details
Blog writing is an art where you can try to be as creative as possible. Yet, there are some rules that you should follow regardless of your niche. Below are thirteen tips that you can apply to the process of blog writing to achieve continued blog growth. 1. Always work according to a plan. The planning process…
Details
Adding videos to website homepages or landing pages can immediately increase the rate of conversion. Videos help marketers build credibility because they add a human side, as compared to the copy on your landing page. To increase the rate of conversion, site homepages or landing pages should build trust among the target audience. And that’s…
Details
Most brands now appreciate the need to have a website to either sell products and services directly or providing more information on their business, however, it only makes sense to have that web presence if you can ensure regular traffic. One of the best ways of getting users onto your website is through a company…
Details
No matter what industry your business is involved in, an effective marketing campaign is the key to setting your business apart from its competitors.
Details
Websites with blogs receive more traffic and more inbound links. In addition, they get more pages indexed by search engines. If you run a business, regardless of its size, you do need to have a blog. Given below are top eight tips that you should keep on top of your mind when you want to…
Details
There’s no point in creating something if it doesn’t have a purpose. That purpose should aim to garner a response, and to garner that response, you can use the CTA (call to action)
Details
Lots of agencies will tell you that the best way to get people to love your company online is to offer them free stuff. Sure, freebies are great — who doesn’t love getting something for nothing? — but that’s not going to win you a loyal fanbase. (It’s also going to make a sizeable dent…
Details