Nine Ways to Leverage Social Media in 2021 to Boost Small Business Results Social media continues to be one of the most valuable marketing channels for all sizes of business. Nonetheless, many small business owners are still unsure how to make the best use of social networks in their day-to-day operations. If you need some…
Tips on Improving the Readability of Your Email Marketing Content You want your email marketing content to stand out and grab the attention of recipients. However, this task can seem difficult due to the volume of emails that are sent out daily. You can follow some simple tips on improving the readability of your email…
How To Avoid Back and Neck Pain While Working From Home If you have been into our office, you absolutely have heard me talk about it before; if you haven’t yet and this is the first you’re hearing about it, buckle up, sit up straight, and get ready to feel better throughout the day. …
In a world where social media sites are booming platforms for promotion and business endeavors are widely shared online, having access to tools that help boost productivity at your fingertips is necessary to stay ahead of the competition. Creating a website with a professional aesthetic, tracking your traffic, and staying on top of industry-relevant news…
When designing the website for your business, it’s crucial to consider your home page. Of course, all pages of your website are essential, but it’s the home page that directs users to other parts of your website. Some brands though are guilty of failing to put the necessary effort into their home page and thus…
Instagram has evolved from being a simple, photo-sharing platform into an efficient content marketing tool. It’s constantly helping brands to reach their target audience and increase sales. The social platform has more than 800 million monthly active users and over 25 million business accounts. Also, around 60 percent of online adult users are enjoying…
The holidays mark the time when people are most willing to spend money on things. Savvy business owners know how to take advantage of this time of the year. Marketing strategies come aplenty for those who know what they’re doing. But for first-time entrepreneurs, coming up with a marketing strategy during the holidays can be…
Social media has greatly impacted the relationship between businesses and consumers in many ways. With the rapid increase in users, social media has allowed for companies to be able to connect with consumers in a more personal way. It has also allowed for companies to advertise a wider audience of people. With the recent growth…
Blog writing is an art where you can try to be as creative as possible. Yet, there are some rules that you should follow regardless of your niche. Below are thirteen tips that you can apply to the process of blog writing to achieve continued blog growth. 1. Always work according to a plan. The planning process…
Adding videos to website homepages or landing pages can immediately increase the rate of conversion. Videos help marketers build credibility because they add a human side, as compared to the copy on your landing page. To increase the rate of conversion, site homepages or landing pages should build trust among the target audience. And that’s…