Sure-Fire Ways to Destroy Your Brand Reputation Brand reputation is everything in the digital age. Bad news travels fast via online reviews and social media. So, if someone has a bad experience with a business, word will soon get around. But it’s not only customers’ comments that can sink a business’s reputation. There are plenty…
Three Strategies to Gain Followers on Twitter Twitter is a fantastic social media platform for nearly all brands, but you will need a good plan and strategy to be successful. One of the critical things you need to focus on doing is to gain followers regularly. Therefore, the following article aims to provide some key…
10 Tips to Ensure Brand Consistency on Social Media A life without any surprises would be dull. However, when it comes to branding, consistency is everything. Suppose you saw a McDonald’s restaurant without Golden Arches. In that case, you might keep on driving until you found another restaurant you recognize. And, if you ate a…
6 Effective Tips for Marketing Your Business on a Budget Marketing your business is vital as it helps you expand your brand, increase sales, learn the market, and earn trust from your audience. However, it is normal for a company to run on a shoestring budget that it can’t support some marketing strategies. This may…
10 Tips to Help You Get to Know Your Customers Better You will almost always find “get to know your customers” at the top of most lists of marketing tips. Undoubtedly, buying your products will help you target marketing more effectively and develop more products that your customers will love. However, how do you go…
A Small Business Guide to Experiential Marketing With so much competition from other businesses, it’s more important than ever before for small brands to use innovative marketing strategies to stay afloat. This is why many small businesses are attracted to experiential marketing. So, what exactly does experiential marketing mean, and how can your small business…
Are You Missing the QR Code Bandwagon? QR, Quick Response, Codes are extensively used by business around the world. That’s those square boxes with lots of little markings in them that seem to mean nothing. They do mean something though, and they can quickly respond with a message, link, or action to the person taking…
10 Ways to Make Your Customers Happier What comes first on your monthly sales meeting agenda? Do you celebrate the increase in new business? Or do you review orders from existing customers? If you spend more time reviewing new business opportunities than you do taking care of existing customers, you are not alone. After all,…
10 Reasons Why Direct Mail Marketing Still Works Many companies have written off direct mail as a thing of the past. Businesses are now focusing most of their marketing efforts on digital marketing. However, direct mail marketing still has a lot to offer. So, it would be unwise to consign this form of marketing to…
Creating a More Diverse Workforce Even though companies with a diverse workforce are more likely to outperform their competition, many organizations still struggle with diversity and inclusion. Not only does that cut into a company’s potential profitability, but it also looks bad in the eyes of its stakeholders. For example, many socially conscious consumers choose…