10 Ways to Reduce Customer Acquisition Cost How much does it cost you to acquire each new customer? The answer to that question is to be found in the equation ‘total sales and marketing expenses / total number of customers acquired’. But the result of that equation provides much more than an interesting statistic. Your…
6 Proven Ways to Improve Your SEO Rankings Search engine optimization is more than just a set of skills and tactics; it is also an ever-evolving science. What worked five, ten, or even twenty years ago may not work today. Changes are made by search engines all the time, and every so often those changes…
5 Tips for Successful Content Marketing Content marketing is a great method for gaining more brand exposure, organic traffic, and conversions using search engine optimization. When done incorrectly, however, these benefits may never materialize. This is not only a waste of time but also a significant waste of opportunity because the content produced for this…
7 Effective Ways to Communicate with Your Employees Your company’s success is significantly determined by being on the same page with your employees. Therefore, you need to communicate with them frequently to support their well-being and improve productivity. However, with different communication means available, it is vital to know those that can work for you.…
5 Low-Cost Marketing Strategies for Your Business As a local business owner, you may be on the lookout for new ways to improve your existing marketing plan, grow your brand, and capture new customers. Here are five low-cost, and in some cases no-cost, marketing strategies that you can use to market your business. Whether you’re…
10 Tips to Develop Deeper Customer Relationships Regardless of the type of business, developing a bond between customer and brand has many benefits. For one thing, customers who feel a connection to a brand stay loyal, and that means more repeat business and less reliance on new customers who cost more money to acquire. Customers…
SEO: How Content Freshness Affects Search Rankings Content freshness is a major aspect of search engine optimization (SEO). The age of your content, how frequently it is updated, and the scale of those updates is one of the most important signals that Google and other search engines use to determine the value of your site.…
8 Types of Content Marketing Videos People Will Want to Watch A statista.com survey found that the average internet user will spend more than one hour every day in 2021 watching online videos. That statistic may at first seem to be unbelievable. But then, according to Digital Information World, most consumers also now spend at…
Ways to Communicate with and Win Back Unhappy Customers In business marketing and management, customer growth is one of the most important factors to prioritize. One of the most common challenges for businesses is losing out on customers who were unhappy with a recent experience. While there is no quick fix to a customer relationship,…
Three Tips for Creating Email Marketing Subject Lines There is no doubt email marketing is something most brands want to be involved in. However, getting your customers and subscribers to open those emails still represents a significant challenge. Of course, much of the magic lies in getting your email subject lines right, and this article…