10 Reasons to Document Your Business Processes Documenting business processes might seem like a waste of time. After all, why would you want to write down what you already know? However, there are many benefits to be gained from process mapping that you may not have considered. Indeed, documenting business processes could reveal inefficiencies, improve…
5 Powerful Mobile Marketing Strategies for Your Business Businesses need to constantly stay on top of the latest and greatest marketing methods. While content marketing, social media marketing, and email marketing are all incredibly effective for getting customers, you should also make use of mobile marketing. Tons of consumers now use their smartphones daily and,…
7 Ways to Make In-Person Networking Work Better for Your Business Business is all about networking, but if you believe your only opportunity lies with networking online, then you’re missing out on business. There are still a lot of people who believe that online networking can be done faster and easier than face-to-face networking, but…
10 Mistakes that Will Destroy Customer Trust in Your Brand Every business, regardless of type, needs the trust of its customers to survive. Consumers trust restaurants not to poison them, for example. We all trust that the brakes will work on a new car. And, on a less dramatic level, we trust that an online…
Essential Business Etiquette While it is tempting to believe that etiquette isn’t important in the business world, this is obviously not true. Just as in any other area of life, good manners smooth your way and bad manners alienate other people. Those who understand and apply proper etiquette in the business world have a distinct…
The Top 5 Productivity Habits of Highly Successful People Have you ever wondered how the world’s most productive and successful people manage their time so effectively? How does Warren Buffett maintain his position as one of the world’s most successful investors? How does Elon Musk lead three companies – Tesla, SpaceX, and Neuralink – and…
10 Ways to Market Your Small Business to Local Customers When you launch a new local business, your first task will be to get your brand known in the local community. And, as a local business, you are uniquely positioned to engage with the community in a way that big brands cannot. Indeed, even if…
The Best Types of Content to Post on Pinterest Most brands now realize the importance of having a strong social media presence, but it’s crucial to know which types of content to post. Pinterest is an excellent platform for visual content, but it can also be complicated. We offer the following tips on the content…
Should Pinterest Be Part of Your Social Media Marketing Strategy? Pinterest is a great social media network to leverage as part of your social media marketing strategy, but it’s important to understand when this network is an appropriate choice and what its individual strengths are before you choose to use it. Certain niches also perform…
10 Ways to Reduce Customer Acquisition Cost How much does it cost you to acquire each new customer? The answer to that question is to be found in the equation ‘total sales and marketing expenses / total number of customers acquired’. But the result of that equation provides much more than an interesting statistic. Your…