SEO: How Content Freshness Affects Search Rankings Content freshness is a major aspect of search engine optimization (SEO). The age of your content, how frequently it is updated, and the scale of those updates is one of the most important signals that Google and other search engines use to determine the value of your site.…
8 Types of Content Marketing Videos People Will Want to Watch A statista.com survey found that the average internet user will spend more than one hour every day in 2021 watching online videos. That statistic may at first seem to be unbelievable. But then, according to Digital Information World, most consumers also now spend at…
Ways to Communicate with and Win Back Unhappy Customers In business marketing and management, customer growth is one of the most important factors to prioritize. One of the most common challenges for businesses is losing out on customers who were unhappy with a recent experience. While there is no quick fix to a customer relationship,…
Three Tips for Creating Email Marketing Subject Lines There is no doubt email marketing is something most brands want to be involved in. However, getting your customers and subscribers to open those emails still represents a significant challenge. Of course, much of the magic lies in getting your email subject lines right, and this article…
12 Content Marketing Goals for Businesses The first step to ensuring the success of a content marketing campaign is to set yourself some goals. Undoubtedly, you will have read that advice before. After all, setting goals is at the top of the to-do list for any marketing campaign. But what goals should you set for…
10 Steps to Prepare for a Successful Webinar Tapping into the power of webinars can be immensely rewarding for businesses. Webinars help establish a brand’s authority and offer a cost-effective means of engaging customers. They also provide a source of content for future use and can be highly effective lead generators. However, hosting an engaging…
9 Ways to Increase Employee Productivity The success of a company is significantly determined by employee productivity. Nothing is as stressful as working with employees who struggle to meet deadlines. This may make your business lag behind in the industry. Therefore, as an employer or manager, you need to learn practical strategies to motivate your…
10 Fundamental Small Business Marketing Mistakes to Avoid People often say that mistakes are valuable because you learn from them. However, it is unlikely you will see it that way if you make costly mistakes with your small business marketing. For many small businesses, once the annual marketing budget has been spent, there will be…
9 Tips for Growing Your Small Business Starting a business is easy but taking it to the next level can be challenging. You will need to go beyond your normal operational measures to attain your goals. Fortunately, it is possible with the right tactics up your sleeve. However, business success is gradual and doesn’t occur…
Sure-Fire Ways to Destroy Your Brand Reputation Brand reputation is everything in the digital age. Bad news travels fast via online reviews and social media. So, if someone has a bad experience with a business, word will soon get around. But it’s not only customers’ comments that can sink a business’s reputation. There are plenty…