8 Best Halloween Marketing Ideas for Your Business The second half of the year is full of major seasonal events, from Thanksgiving to Christmas. However, the biggest event in October is Halloween – the day associated with costumes, scary decorations, and everything spooky. Not only is Halloween a great time for themed parties and events,…
7 Facebook Marketing Tips for Small Businesses With over 1.73 billion daily active users, Facebook is a titan of the social media world, and a rich source of leads for small businesses. Fully two thirds of Facebook users visit the page of a local business at least once a week, according to the platform’s own…
How Content Marketing Works and Why Every Business Needs It Content marketing involves attracting and keeping customers. Yet not just any old content will do. It must be unique, relevant, and useful to a targeted audience. Content marketing is nothing new. For generations, people have been buying products simply because they received some free information…
Social Media Marketing The most important thing to remember about social media is that, while most social networks provide all the tools their members need to become content producers, the content produced for these platforms will always be user-generated and submitted by members. Whether the content is text, photos, videos, pins, customer reviews, a blog, a vlog,…
Seven Common Welcome Email Mistakes Businesses Needs to Avoid Among all types of business emails, welcome emails continue to receive the highest open rates. In a recent study, over 80 percent of people opened a welcome email after it arrived in their inbox (1). This is why businesses should seize this valuable opportunity to engage…
10 Reasons to Document Your Business Processes Documenting business processes might seem like a waste of time. After all, why would you want to write down what you already know? However, there are many benefits to be gained from process mapping that you may not have considered. Indeed, documenting business processes could reveal inefficiencies, improve…
5 Powerful Mobile Marketing Strategies for Your Business Businesses need to constantly stay on top of the latest and greatest marketing methods. While content marketing, social media marketing, and email marketing are all incredibly effective for getting customers, you should also make use of mobile marketing. Tons of consumers now use their smartphones daily and,…
7 Ways to Make In-Person Networking Work Better for Your Business Business is all about networking, but if you believe your only opportunity lies with networking online, then you’re missing out on business. There are still a lot of people who believe that online networking can be done faster and easier than face-to-face networking, but…
10 Mistakes that Will Destroy Customer Trust in Your Brand Every business, regardless of type, needs the trust of its customers to survive. Consumers trust restaurants not to poison them, for example. We all trust that the brakes will work on a new car. And, on a less dramatic level, we trust that an online…
Essential Business Etiquette While it is tempting to believe that etiquette isn’t important in the business world, this is obviously not true. Just as in any other area of life, good manners smooth your way and bad manners alienate other people. Those who understand and apply proper etiquette in the business world have a distinct…