10 YouTube Content Marketing Ideas for Small Businesses Did you know that YouTube has almost 2 billion monthly users? If that fact startled you, then here’s another one to boggle your mind. The total number of internet users is estimated to be around 4.66 billion. So, that means that almost 50% of internet users regularly…
Practical Tips to Help You Stop Micromanaging Your Employees It can be incredibly challenging for owners of small businesses to ease up on the reins when their company expands. After all, business owners will have expended a great deal of time and money getting their company to the stage that it needs employees. However, employees…
10 Twitter Marketing Tips for Small Businesses Social media is a powerful marketing tool, and you don’t need a budget the size of a small country to launch a social media marketing campaign. Indeed, the primary purpose of social media is to distribute user-generated content. So, a small business can leverage this powerful medium for…
13 Customer Retention Emails Every Small Business Should Utilize Many small businesses focus too much on acquiring new customers, when they should be devoting more attention to retaining and nurturing existing ones. According to consulting company Invesp, the probability of selling to a new prospect is 5-20 percent, while the probability of selling to an…
5 Types of Content to Post on Facebook Most brands realize the importance of having a solid social media presence but getting your digital marketing right isn’t always as easy as it might initially appear. With that in mind, this article aims to focus on Facebook. We’ll discuss the five best types of content to…
Strategies to Create a High-Sale Holiday Season The holiday season begins when businesses run their first promotions targeting year-ending sales. With this information considered, it is important to have a holiday sales strategy well ahead of time. Even with the uncertainty that surrounds every market cycle, the main goal for businesses around the holiday season…
Why Customer Reviews Are Critical for Your Business The simple fact is that your business needs customer reviews to stay competitive. Some executives would scoff at that statement; others would acknowledge its truthfulness but argue that customer reviews are not an urgent priority for their organization. However, here are just a few of the key advantages…
Delivering the Personal Touch: Seven Ways to Personalize Your Emails As consumers are steadily getting bombarded with more and more email messages, personalization in email marketing is becoming increasingly important. Personalized emails are nothing new, but they remain effective on a number of levels: They stand out in the inbox. They’re more likely to be…
How to Calculate Customer Acquisition Costs and Customer Lifetime Value When it comes to SaaS, ecommerce, or any other type of business, balancing customer acquisition costs (CACs) with the quality of your customer acquisition strategy can seem like a daunting task. On the one hand, you want to ensure that you are generating the right number of…
10 Reasons Your Company’s LinkedIn Account Really Matters Business owners and company leaders are always looking for the most effective way to market their business, enhance their brand’s reputation, and bring top talent into the fold. There are a ton of platforms that can help your business accomplish these and similar goals. However, one of…