8 Guidelines for Effective Small Business Marketing in 2022 If you’re a small-business owner, you know that there’s a lot at stake for your company. You need to make sure that every dollar spent is spent in the right place. That’s why it’s important to create a marketing plan that will help you get the…
10 Tips to Write Effective B2B Customer Case Studies A well-written case study can be a valuable sales aid, especially in B2B (business-to-business) sectors. Case studies provide third-party validation and allow prospects to understand the benefits of a product or service in real-life scenarios. However, customer case studies can make a tedious read if not…
Managing Individuals: How Small Businesses Can Get ahead through Clever Management Small businesses don’t have a lot of financial resources. If you run a small business, you need to make good use of the resources you do have if you want to get ahead. And the most valuable resource you have is your employees. It…
How to Organically Grow Your Instagram Account For many brands, Instagram has grown to become the foundation of their social media presence. Instagram has surpassed Twitter when it comes to sending traffic to landing pages, building trust, and creating audience engagement. However, as with all social media, it takes time to grow your account, and…
8 Steps to an Effective Sales Letter Writing copy that converts is an essential skill that all marketers should have. For anyone running their own online business, this is a skill that many never develop, which can lead to two different outcomes: they either have to spend extra money outsourcing to a good copywriter, or…
3 Ways You’re Compromising Your Customers’ Trust Businesses are in a relationship with their customers. Some of these relationships will be short-term, but hopefully others will be long-term. Even if you’re only acting as an affiliate for another company, you must have a relationship with people to move that product or service. If you fail…
6 Email Marketing Mistakes That Can Doom Your Business in 2022 Email is one of the most powerful ways to market a business, generating more leads than any other marketing method. However, without proper planning and advice, you can tarnish your brand reputation. Thankfully, these email marketing mistakes are easy to avoid, and you can…
Traditional Marketing vs. Content Marketing: Is One Better Than the Other? Traditional marketing has been around for decades, and many businesses still practice this form of advertising and promotion. The traditional marketing approach involves print media, direct mailings, radio ads, and TV spots. However, with the rise of technology, content marketing has become increasingly popular…
15 Ways to Improve the Customer Experience on Your Website If you’re like most business owners, you want to provide the best possible customer experience on your website. After all, happy customers are more likely to return and make a purchase. When it comes to your website, the user experience is key. Here are 15…
Three Ways to Generate Company Blog Post Ideas Most brands realize the importance of a coherent digital marketing strategy. However, building your website and occasionally posting on your company blog only get you so far. To really succeed with content marketing, you need to post regularly, and to do that, you need a way to…