In years past, consumers would pull out the phone book to find a local business. Today, consumers use the internet. For business owners, this causes challenges as well as opportunities.
For example, suppose you wanted to find a place to eat. If you’re like most people, you’ll start by searching on Google or Yep. You may use a more niche directory like MerchantCircle.
Or maybe you’re on the go, so you search for local eateries on your mobile phone or enter a search for nearby restaurants in your Garmin® GPS system. When you arrive you check-in on foursquare to see if there are any loyalty specials.