Traditional Marketing vs. Content Marketing: Is One Better Than the Other? Traditional marketing has been around for decades, and many businesses still practice this form of advertising and promotion. The traditional marketing approach involves print media, direct mailings, radio ads, and TV spots. However, with the rise of technology, content marketing has become increasingly popular…
15 Ways to Improve the Customer Experience on Your Website If you’re like most business owners, you want to provide the best possible customer experience on your website. After all, happy customers are more likely to return and make a purchase. When it comes to your website, the user experience is key. Here are 15…
Three Ways to Generate Company Blog Post Ideas Most brands realize the importance of a coherent digital marketing strategy. However, building your website and occasionally posting on your company blog only get you so far. To really succeed with content marketing, you need to post regularly, and to do that, you need a way to…
Creating a Successful Video Marketing Strategy It is crucial for any business trying to break through the noise of the internet to use videos in its marketing strategy. Videos are taking over the internet and a growing, thriving business can take advantage of that. When someone is searching for information online, they will most likely…
The Basics of Content Marketing and Why Every Business Needs It Content marketing is essential. Businesses that want to grow and thrive need this strategy to remain relevant. Without a consistent content marketing campaign in place, marketers and companies will never stand out from the competition. They will be buried in the noise of the…
E-commerce Survival Guide for Local Businesses These days, it’s hard enough to succeed as a local business, yet many brick-and-mortar stores are succeeding in the world of e-commerce. They do so by expanding their reach far beyond just their physical location. Although this isn’t always easy, there are plenty of highly successful businesses that have…
10 Email Marketing Tips for Small Businesses Regardless of the type of business, email marketing can be an excellent way to build customer relationships and generate sales. Indeed, many sources cite email marketing as the most lucrative form of online marketing. Despite the proven effectiveness of email marketing though, some small businesses feel that it…
10 Reasons Your Small Business Should be Using Video Marketing There are so many online marketing opportunities that deciding where to focus marketing efforts can be tricky. The limited resources of small businesses compound this problem. After all, there are only 24 hours in a day, and you are probably working with a limited marketing…
7 Ways to Make a New Product Launch More Successful Launching a product is exciting. But it can also be scary, overwhelming, and time-consuming. After all, you’re putting your blood, sweat and tears into the launch of this product — which is why it’s important to do it right and position your product in front…
Email Marketing for Service Businesses: Seven Golden Rules to Boost Results With the global number of email users predicted to grow to 4.59 billion by 2025, it’s no surprise that service businesses are taking advantage of email marketing to generate growth. From finance, real estate, and information technology, to hospitality, healthcare, and home maintenance, every…