6 Fatal Mistakes 9 out of 10 Startups Make in the First Year Every year thousands of startup businesses launch, with hopeful entrepreneurs taking a risk to try and cement their new company within the industry of their choice. Just 10% of those businesses will succeed. In fact, two out of ten startups will fail…
5 Post-COVID Ways to Attract New Customers for Your Business There’s no doubt that the COVID-19 pandemic has changed the rules of business. With the average consumer tightening their budget, it is essential to refine your company’s marketing strategies as soon as possible. Here are five ways to help you attract customers and adapt to…
8 Guidelines for Effective Small Business Marketing in 2022 If you’re a small-business owner, you know that there’s a lot at stake for your company. You need to make sure that every dollar spent is spent in the right place. That’s why it’s important to create a marketing plan that will help you get the…
10 Tips to Write Effective B2B Customer Case Studies A well-written case study can be a valuable sales aid, especially in B2B (business-to-business) sectors. Case studies provide third-party validation and allow prospects to understand the benefits of a product or service in real-life scenarios. However, customer case studies can make a tedious read if not…
Managing Individuals: How Small Businesses Can Get ahead through Clever Management Small businesses don’t have a lot of financial resources. If you run a small business, you need to make good use of the resources you do have if you want to get ahead. And the most valuable resource you have is your employees. It…
How to Organically Grow Your Instagram Account For many brands, Instagram has grown to become the foundation of their social media presence. Instagram has surpassed Twitter when it comes to sending traffic to landing pages, building trust, and creating audience engagement. However, as with all social media, it takes time to grow your account, and…
8 Steps to an Effective Sales Letter Writing copy that converts is an essential skill that all marketers should have. For anyone running their own online business, this is a skill that many never develop, which can lead to two different outcomes: they either have to spend extra money outsourcing to a good copywriter, or…
5 Tips for Managing Your Brand’s Reputation A business’s reputation matters. The internet has reduced the size of the world and given people the ability to share information quickly. It’s made the world a bit cozier, but it’s also meant that one bad review can travel around the world in a matter of seconds. Brand…
3 Ways You’re Compromising Your Customers’ Trust Businesses are in a relationship with their customers. Some of these relationships will be short-term, but hopefully others will be long-term. Even if you’re only acting as an affiliate for another company, you must have a relationship with people to move that product or service. If you fail…
6 Email Marketing Mistakes That Can Doom Your Business in 2022 Email is one of the most powerful ways to market a business, generating more leads than any other marketing method. However, without proper planning and advice, you can tarnish your brand reputation. Thankfully, these email marketing mistakes are easy to avoid, and you can…