5 Ways to Improve Workplace Communication Workplace communication is crucial to the success of any company or organization. Research shows that companies who emphasize communication and have programs that foster it are 3.5 times more likely to compete favorably against competitors. Employees need to know what’s happening in their company, and business owners need to…
Email Engagement: Five Key Metrics Every Small Business Should Monitor Closely For any small business, email marketing is still one of the best ways to build long-term customer relationships and accelerate growth. Unfortunately, many small businesses don’t pay enough attention to email engagement metrics, which ultimately undermines results. Keeping track of engagement metrics is key…
Key Factors that Motivate Customers to Buy Your Products Wouldn’t you like a glimpse into the minds of your customers and know what they’re thinking when they look at your products? The more you know about what motivates your buyer, the more effectively you can create products that speak to them and their needs. It…
How to Promote Your Business Website — Besides the Search Engines Your business website is the first impression customers get of your company. No matter where they find out about your business, most people these days check you out on the Web first. Your website needs to reflect your brand and stand out from the…
5 Steps to Building Customer Loyalty Online Customers who are repeat buyers spend more money and are more loyal than first-time buyers. But many small businesses don’t realize that building customer loyalty is not just about the customer but also the business. If you’re a business owner, you probably have a few loyal customers. They…
7 Ways to Tell Whether Your Content Marketing is Working So, you’ve decided to embark on a content marketing strategy. You’re creating and distributing relevant and valuable content to attract, acquire, and engage an audience. This is a fantastic first step. Content marketing increases brand awareness, improves SEO, generates leads, and more. But it can…
20 Lead Magnet Ideas That Will Have People Begging to Sign Up It’s easy to get stumped when creating lead magnets. Do you try and stand out or do you throw something up that’s already been proven successful for others? Where do you get lead magnets if you lack the confidence to make them yourself?…
Social Media Marketing for Small Businesses 101 Social media is a great marketing tool, and with the right approach, your business can gain a lot of great exposure. But it will be hard to get all of the advantages when you first start off because you probably won’t have the following that those bigger businesses…
10 Tips to Write Compelling Marketing Emails Are you unhappy with the results of your last email marketing campaign? Was the product perfect, the price spot on, and your audience the ideal target for such an offer? In that case, the most likely reason your emails didn’t achieve the desired results is that the wording…
7 Ways to Prepare Your Business for Inflation Inflation is a big deal. It’s a stealth tax that eats away at your profits and savings and can even cause you to lose customers. Inflation is a general rise in the price of goods and services over time. In other words, the same basket of groceries…