How to Promote Your Business Website — Besides the Search Engines Your business website is the first impression customers get of your company. No matter where they find out about your business, most people these days check you out on the Web first. Your website needs to reflect your brand and stand out from the…
5 Steps to Building Customer Loyalty Online Customers who are repeat buyers spend more money and are more loyal than first-time buyers. But many small businesses don’t realize that building customer loyalty is not just about the customer but also the business. If you’re a business owner, you probably have a few loyal customers. They…
7 Ways to Tell Whether Your Content Marketing is Working So, you’ve decided to embark on a content marketing strategy. You’re creating and distributing relevant and valuable content to attract, acquire, and engage an audience. This is a fantastic first step. Content marketing increases brand awareness, improves SEO, generates leads, and more. But it can…
20 Lead Magnet Ideas That Will Have People Begging to Sign Up It’s easy to get stumped when creating lead magnets. Do you try and stand out or do you throw something up that’s already been proven successful for others? Where do you get lead magnets if you lack the confidence to make them yourself?…