10 Steps to Prepare for a Successful Webinar Tapping into the power of webinars can be immensely rewarding for businesses. Webinars help establish a brand’s authority and offer a cost-effective means of engaging customers. They also provide a source of content for future use and can be highly effective lead generators. However, hosting an engaging…
9 Ways to Increase Employee Productivity The success of a company is significantly determined by employee productivity. Nothing is as stressful as working with employees who struggle to meet deadlines. This may make your business lag behind in the industry. Therefore, as an employer or manager, you need to learn practical strategies to motivate your…
10 Fundamental Small Business Marketing Mistakes to Avoid People often say that mistakes are valuable because you learn from them. However, it is unlikely you will see it that way if you make costly mistakes with your small business marketing. For many small businesses, once the annual marketing budget has been spent, there will be…
9 Tips for Growing Your Small Business Starting a business is easy but taking it to the next level can be challenging. You will need to go beyond your normal operational measures to attain your goals. Fortunately, it is possible with the right tactics up your sleeve. However, business success is gradual and doesn’t occur…
Sure-Fire Ways to Destroy Your Brand Reputation Brand reputation is everything in the digital age. Bad news travels fast via online reviews and social media. So, if someone has a bad experience with a business, word will soon get around. But it’s not only customers’ comments that can sink a business’s reputation. There are plenty…
Three Strategies to Gain Followers on Twitter Twitter is a fantastic social media platform for nearly all brands, but you will need a good plan and strategy to be successful. One of the critical things you need to focus on doing is to gain followers regularly. Therefore, the following article aims to provide some key…
10 Tips to Ensure Brand Consistency on Social Media A life without any surprises would be dull. However, when it comes to branding, consistency is everything. Suppose you saw a McDonald’s restaurant without Golden Arches. In that case, you might keep on driving until you found another restaurant you recognize. And, if you ate a…
6 Effective Tips for Marketing Your Business on a Budget Marketing your business is vital as it helps you expand your brand, increase sales, learn the market, and earn trust from your audience. However, it is normal for a company to run on a shoestring budget that it can’t support some marketing strategies. This may…
10 Tips to Help You Get to Know Your Customers Better You will almost always find “get to know your customers” at the top of most lists of marketing tips. Undoubtedly, buying your products will help you target marketing more effectively and develop more products that your customers will love. However, how do you go…
A Small Business Guide to Experiential Marketing With so much competition from other businesses, it’s more important than ever before for small brands to use innovative marketing strategies to stay afloat. This is why many small businesses are attracted to experiential marketing. So, what exactly does experiential marketing mean, and how can your small business…