Why Customer Reviews Are Critical for Your Business The simple fact is that your business needs customer reviews to stay competitive. Some executives would scoff at that statement; others would acknowledge its truthfulness but argue that customer reviews are not an urgent priority for their organization. However, here are just a few of the key advantages…
Delivering the Personal Touch: Seven Ways to Personalize Your Emails As consumers are steadily getting bombarded with more and more email messages, personalization in email marketing is becoming increasingly important. Personalized emails are nothing new, but they remain effective on a number of levels: They stand out in the inbox. They’re more likely to be…
How to Calculate Customer Acquisition Costs and Customer Lifetime Value When it comes to SaaS, ecommerce, or any other type of business, balancing customer acquisition costs (CACs) with the quality of your customer acquisition strategy can seem like a daunting task. On the one hand, you want to ensure that you are generating the right number of…
10 Reasons Your Company’s LinkedIn Account Really Matters Business owners and company leaders are always looking for the most effective way to market their business, enhance their brand’s reputation, and bring top talent into the fold. There are a ton of platforms that can help your business accomplish these and similar goals. However, one of…
8 Best Halloween Marketing Ideas for Your Business The second half of the year is full of major seasonal events, from Thanksgiving to Christmas. However, the biggest event in October is Halloween – the day associated with costumes, scary decorations, and everything spooky. Not only is Halloween a great time for themed parties and events,…
7 Facebook Marketing Tips for Small Businesses With over 1.73 billion daily active users, Facebook is a titan of the social media world, and a rich source of leads for small businesses. Fully two thirds of Facebook users visit the page of a local business at least once a week, according to the platform’s own…
How Content Marketing Works and Why Every Business Needs It Content marketing involves attracting and keeping customers. Yet not just any old content will do. It must be unique, relevant, and useful to a targeted audience. Content marketing is nothing new. For generations, people have been buying products simply because they received some free information…
Social Media Marketing The most important thing to remember about social media is that, while most social networks provide all the tools their members need to become content producers, the content produced for these platforms will always be user-generated and submitted by members. Whether the content is text, photos, videos, pins, customer reviews, a blog, a vlog,…
Seven Common Welcome Email Mistakes Businesses Needs to Avoid Among all types of business emails, welcome emails continue to receive the highest open rates. In a recent study, over 80 percent of people opened a welcome email after it arrived in their inbox (1). This is why businesses should seize this valuable opportunity to engage…
10 Reasons to Document Your Business Processes Documenting business processes might seem like a waste of time. After all, why would you want to write down what you already know? However, there are many benefits to be gained from process mapping that you may not have considered. Indeed, documenting business processes could reveal inefficiencies, improve…