The Best Types of Content to Post on Pinterest Most brands now realize the importance of having a strong social media presence, but it’s crucial to know which types of content to post. Pinterest is an excellent platform for visual content, but it can also be complicated. We offer the following tips on the content…
Should Pinterest Be Part of Your Social Media Marketing Strategy? Pinterest is a great social media network to leverage as part of your social media marketing strategy, but it’s important to understand when this network is an appropriate choice and what its individual strengths are before you choose to use it. Certain niches also perform…
10 Ways to Reduce Customer Acquisition Cost How much does it cost you to acquire each new customer? The answer to that question is to be found in the equation ‘total sales and marketing expenses / total number of customers acquired’. But the result of that equation provides much more than an interesting statistic. Your…
6 Proven Ways to Improve Your SEO Rankings Search engine optimization is more than just a set of skills and tactics; it is also an ever-evolving science. What worked five, ten, or even twenty years ago may not work today. Changes are made by search engines all the time, and every so often those changes…
5 Tips for Successful Content Marketing Content marketing is a great method for gaining more brand exposure, organic traffic, and conversions using search engine optimization. When done incorrectly, however, these benefits may never materialize. This is not only a waste of time but also a significant waste of opportunity because the content produced for this…
10 Tips for Writing Better Business Emails The email revolution has changed the way people communicate in business. It has virtually eliminated the need for writing letters and replaced many of the phone calls that used to be made. Undoubtedly, email has improved efficiency in business. But it is easy to give the wrong impression…