Michigan Marketing Blog | Guello Marketing |Facebook Better than YellowPages

Jeff Glass used to rely on the Yellow Pages to bring customers to his Rider Shack  surf shop here.

That changed as Facebook brought him more customers than the Yellow Pages.

How does he do it?  He says it takes a lot more than just “likes” from visitors.

“You need active involvement” Glass says.  How does he get active involvement?  Watch the video here.