Expert Pay-Per-Click Management (PPC)
PPC (Pay-Per-Click) Advertising Done Right
At Guello Marketing, our PPC service is grounded in research, brought to life by creativity, and driven by accountability. We combine deep keyword and audience insight with imaginative ad copy and landing-page design to deliver real and measurable results.
Why PPC Matters
When a business leverages a well-targeted pay-per-click (PPC) campaign, it immediately secures one of the most valuable spots in the digital marketplace: the top of the search engine results page. Unlike organic results that must fight for visibility over time, PPC ads “buy” you visibility up front — appearing ahead of, or alongside, the natural listings regardless of where you rank organically. That means a business using PPC gets in front of customers while they’re actively searching for exactly what the company offers — a highly motivated, intent-driven audience. For example, studies show that while the #1 organic result may receive roughly 39.8% of clicks, the top paid ad position still gives instant placement and capture of high-intent traffic. Because PPC delivers near-instant visibility, companies using it often see faster returns than those relying solely on organic SEO — think days or weeks instead of months. Over time, that early advantage allows them to test keywords, refine messaging, convert prospects, and build momentum while their competitors wait for rankings to climb. In short: businesses without PPC are sitting back and waiting for customers to find them; businesses with PPC are already placing themselves in front of the right customer at the right moment.
- A strong click-through-rate (CTR) dramatically increases ad exposure, lowers cost per click, and boosts return-on-investment. According to benchmarks, a “good” PPC search-network CTR sits at roughly 4-6% or higher.
- For non-profits using the Google Ad Grant ($10,000/month in free Google Ads budget), maintaining a 5% CTR minimum is typically required to remain in compliance. We manage every aspect of Ad Grant campaigns—keyword selection, ad copy, landing-page relevance, conversion tracking—to protect your budget and maximise impact.
- PPC allows targeted outreach: we can craft campaigns based on search intent, geography (for Michigan or specific counties), device types, times of day, and more—we test, measure and refine so your ad spend is smart and effective.
What We Offer
Our PPC management services are built to cover every detail that drives performance. Whether you’re starting from scratch or improving existing campaigns, we handle everything from strategic setup and ad creation to optimization, compliance, and reporting. Every step is guided by research, refined through creativity, and measured with accountability—so you know your ads are performing at their best and your investment is delivering real results.
FAQ’s
What is PPC and how does it differ from organic marketing?
How quickly will we see results?
What is a “good” click-through-rate (CTR)?
How much budget is required?
Is the Google Ad Grant really $10,000 per month?
Expert Search Engine Optimization (SEO)
Search Engine Optimization (SEO) Done Right
SEO is where Guello Marketing’s deep research meets creative talent, giving your website not only visibility but lasting credibility and growth. We don’t just optimize — we craft a strategy that is authentic, unique, and accountable for results. In a digital landscape where organic search drives nearly 49% of marketers’ best ROI, being found online isn’t optional — it’s essential. The #1 result in Google captures around 39.8% of all clicks, while lower-ranking pages see only a fraction of that traffic. Yet, many websites fail to reach their potential — with 66.5% of all backlinks broken or non-functioning, and sites without blogs missing out on 97% more inbound links than their competitors. That’s why our SEO approach prioritizes what truly moves the needle: high-quality backlinks, great content, search intent alignment, and superior user experience. Even in local searches — like “best chiropractor in Tuscola County, MI” — backlinks and citations remain key to performance. At Guello Marketing, we turn these insights into action, ensuring your website earns attention, authority, and measurable results.
Why SEO Matters
SEO matters because it remains the single most powerful way to attract high-quality, long-term traffic to your website. In fact, organic search drives nearly 49% of marketers’ best ROI across all marketing channels, proving that consistent visibility pays off. The difference in ranking is dramatic—the #1 result in Google captures roughly 39.8% of all clicks, while lower positions see only a fraction of that traffic. To achieve and maintain top rankings, Google rewards websites that offer a complete package: high-quality backlinks, valuable content, and a seamless user experience. That’s why our SEO approach at Guello Marketing focuses on all of these elements together—building authority, optimizing performance, and helping your business earn trust (and clicks) naturally over time.
What We Offer
At Guello Marketing, every project is guided by deep research, stands out through creative talent, and gets results through accountability. Working with our SEO team to improve your organic footprint, you’ll have a partner who treats your brand as unique, your goals as vital, and your results as measurable. We offer the following to create authentic, unique, effective digital marketing that delivers.