7 Benefits of Email Marketing for Small Businesses Email marketing is an effective way of communicating directly with your customers and prospects in an easy-to-use, efficient format. It’s an excellent way to build rapport with your customers and allows some flexibility in what information you send them so that you’re not constantly bombarding them with…
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11 Instagram Story Ideas That Will Increase Engagement Are you using Instagram Stories on your brand’s social media accounts? If not, you’re probably missing a great opportunity to engage with your customers. Instagram stories are one of the easiest and most popular ways to increase engagement, build a community, and hopefully sell some more products.…
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How to Use Social Proof to Boost Email Marketing Results More than ever before, consumers rely on other people rather than brands to guide their purchase decisions. This is why businesses using email marketing need to incorporate more social proof in their email campaigns. Using social proof such as testimonials and case studies is not…
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Build Your Community with Contests Who doesn’t appreciate freebies? And what could be more enjoyable than competing for and winning free stuff? People enjoy competing and winning freebies; it appears to be ingrained in our DNA. Because of these factors, social media contests are extremely popular in the digital world. Many businesses, from local mom…
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10 Effective Ways to Motivate Your Staff Your employees are important to your business. They should feel motivated and inspired by what they do there each day. Motivation sharpens that drive and increases performance. It might not always be easy to get that spark going, but there are several things you can do to encourage…
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5 Simple Ways to Grow Your List Organically If the money is in the list, then one of your priorities as a marketer is to grow that list. Whether you’re acting as an affiliate, drop shipping, or developing and selling your own products, having a list of fans you can market to is important. Email…
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7 Types of Email Marketing Campaigns That Get Opened Ready to shake up your email marketing, boost your open rates, and get more conversions? Email marketing is an essential part of any digital marketing strategy. In fact, email is the most popular form of content marketing for businesses, ahead of social media, blog posts, videos,…
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5 Ways to Improve Workplace Communication Workplace communication is crucial to the success of any company or organization. Research shows that companies who emphasize communication and have programs that foster it are 3.5 times more likely to compete favorably against competitors. Employees need to know what’s happening in their company, and business owners need to…
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Email Engagement: Five Key Metrics Every Small Business Should Monitor Closely For any small business, email marketing is still one of the best ways to build long-term customer relationships and accelerate growth. Unfortunately, many small businesses don’t pay enough attention to email engagement metrics, which ultimately undermines results. Keeping track of engagement metrics is key…
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Key Factors that Motivate Customers to Buy Your Products Wouldn’t you like a glimpse into the minds of your customers and know what they’re thinking when they look at your products? The more you know about what motivates your buyer, the more effectively you can create products that speak to them and their needs. It…
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