Most brands now appreciate the need to have a website to either sell products and services  directly or providing more information on their business, however, it only makes sense to have that web presence if you can ensure regular traffic. One of the best ways of getting users onto your website is through a company blog that is updated on a regular basis. The following blog looks at the importance of content marketing for your website.

Users are looking for useful information

Of course, buying decisions are made online through various sites. However, social media users are looking for information first of all, and that’s the trend your business needs to take advantage of. For example, if you are using a social media site such as Twitter, you will have more luck pointing users to information they are looking for. 

Take the example of a marketing agency; you may think the best strategy is to push your services in front of a potential client. However, you need to keep in mind that it’s a competitive field with many companies offering these services. What you can do with content marketing is demonstrate your expertise through a blog post offering tips to business clients. The advantage is that it’s not selling your services directly, adding value that could lead to sales in the future.

You need material for other forms of digital marketing

As suggested in the first point, blogging plays an essential part in providing content for your digital channels. Promoting your latest blog post on social media can bring users to your website based on providing information rather than merely trying to make a sale. The same is true with your email and mobile marketing; your latest blog post offers a compelling reason for a user to visit your website. It’s essential to do your homework here as well because potential clients may only be interested in your latest blog post if it’s relevant to them. Therefore, delve into your Google Analytics and social media analytics to determine which topics interest your core audience. Once you have done that, you will have a much better chance of creating content they will love.

Content marketing is more effective at selling your services than advertising

There is still a transition going on between more traditional advertising techniques and online advertising. One of the significant problems is users tend not to like banner ads and, in any case, ad blocking software means they may not appear at all. As mentioned, a well-written blog provides useful information, but it also serves to get users onto your website. They may purchase your products or services while they are there. 

In terms of getting users onto your site in the first place, guest blogging on other sites is something that is likely to be more successful in pushing traffic your way than generic ads. Not to mention social media content, which is sometimes known as microblogging. Content marketing is often free to do, and even if you do promote content, it is typically far more cost effective than traditional advertising. 

Have a look at your website and consider adding a blog if you don’t have one already. If you are already blogging, then think about whether you are active enough and how well you are attuned to your visitors. Remember that users are looking for useful information; you need material for other forms of digital marketing, and content marketing is more effective at selling your services than advertising.

Have you considered building your social media image for your business? Sometimes it can be overwhelming trying to figure out where to start or how to even begin building brand awareness in an online market that is already congested with hundred of others businesses trying to do the same. Marketing can be a tedious effort, but it shouldn’t stop you.

We have helped local business achieve brand awareness on all their social media platforms through advertising campaigns, personalized branding and monthly content calendars including relevant, informative posts that help build their online image and credibility. Email darcy@guellomarketing.comor call 810 373-5165 for a free quote and personalized marketing plan that will best suit the needs of your business.